Trending Digital Advertising

“Many a small thing has been made large by the right kind of advertising.” –Mark Twain

When we read the word traditional advertising, we think of advertising through print media, radio/ television broadcast and outdoor billboards, as digital advertising is the modern style of advertising.

Digital advertising, also called Internet advertising (“Internet marketing”) is when businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.

Few styles of digital advertisings are:

Pay-Per-Click Advertising-This is probably the most effective form of digital advertising, making it the number one choice. Pay-per-click advertising (or PPC) allows you to target your audience based on demographics such as age, location, etc., and you only pay for ads that are clicked on (hence the name). promote social media post-  promote your social media posts that you publish on your social accounts. This includes posts on LinkedIn, Facebook, and Twitter to name the largest.

Content Advertising-Content advertising is a form of content marketing which places unique, quality, informative content on paid content advertising platforms. Aim is to engage consumers with useful, relevant information that will expand their knowledge of a product or service and motivate themto share this content with others. The most popular form of content marketing is blogging, but other methods include videos, podcasts, social media posts, e-newsletters, photos and graphics, and news article.

Banner Advertising- Banner advertising/ display advertising refers to the use of a rectangular graphic display that stretches across the top, bottom or sides of a website. The former type of banner advertisement is called a leader board, while the latter is called a skyscraper and is positions on a web page’s sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising.

These traditional forms of advertising like display advertising are meant to disrupt the reading experience and invite a user to click on the banner and exit the website to read about the advertiser’s offer on the advertiser’s website. Instead, a native advertising is meant to fit within the reading experience the user has chosen to visit.

Native advertising -is a form of advertising out of content advertising, where the ads are designed to fit the function and format of the web page or mobile page that it lives on. The advertisement is not displayed separately but seems to be the part of the web page and does not hampers the reader’s reading. Facebook did it with Netflix. Print media is also roping in native advertisement.


Demonetization – Beneficiaries and Hardest Hit –Year (8-Nov-2016 till 8-Nov-2017)

With this so-called demonetization plan, 86% of the currency in circulation was replaced and this resulted in a huge monetary squeeze (Figure 1). The plan was an attempt by the government to wash the stock of counterfeit money out of the economy, which has allegedly been used to fund criminal activities, such as terrorism and drug trafficking.

In addition, the scheme aimed to draw a large part of the black economy into the banked and taxable part of the economy (overall tax revenue to GDP is a meager 11%). Demonetization also targeted to reduce cash in the circulation.

Source Economic Times

Immediate impacted industries- The informal sector which is very cash-dependent and the liquidity squeeze had put a brake on transactions, especially in sectors such as retail, agricultural and commodities. Many entrepreneurs who didn’t have the bank account nor paid the taxes from the agricultural and retail sector ran their daily business solely based on cash transactions. Unorganized sector suffered job losses of 1.5 million (Jan- April 2017) according to CMIE (Center for Monitoring Indian Economy). Rural stress has forced loan waivers of Rs. 88,000 crore. During the demonetization business of these sectors was impacted most as they were not able to pay to the workers, buy the intermediate goods and couldn’t sell goods and service due to cash crunch.

Second, there was crackdown on black money which has been hoarded in the real estate sector. It had resulted in reducing the cash transactions significantly. This was also detrimental for private consumption and housing investment. According to the data from Knight Frank India, sales across the top eight cities were down by 11% year-on-year in the first half of 2017, but they have risen by the same proportion when compared with the July- December 2016.

The demonetization had impacted the various economic sectors. For few it was fruitful and for others not so fruitful.  Given below the data for the few sectors impacted by demonetization.






 Source: Economics Times

Beneficiaries Sector:

Banks: Within the first month, practically all demonetized currency notes in the country were back in the bank vaults. The sudden flow of cash to public sector banks gave them an instant lifeline clearly visible across the banking system. Lending rates get slashed, the overnight marginal cost of funds-based lending rate (the minimum interest rate below which a bank cannot lend) fell to 7.75% from 8.65%. Meanwhile, three-year loan rates came down to 8.15% from 9.05%.

Financial Technology Startups-Digital wallet and other mobile payment companies were the other beneficiary sector. Due to the cash crunch, many people turned to digital wallets that can be used in conjunction with mobile payment systems, allowing them to pay for purchases with their smart phones.

Among mobile wallet companies, Paytm was the biggest beneficiary. We can gauge the impact of the demonetisation drive on its business by looking at the company’s user base, which has reached 160 million – a fourfold increase since May 2016. Paytm’s traffic rose by 435%, app downloads grew by 200%, and the company saw a 250% rise in overall transaction value.

Hardest Hit Sectors

Rural Area– In rural areas, where access to banking and the internet is quite low was very badly hit. A 2016 Reserve Bank of India (RBI) report on branch authorization policy classified 93% of rural centres in the country as unbanked. Access to the internet is equally patchy, with only 3% of households in underdeveloped rural areas reported access to internet in a 2016 consumer economy survey.

The liquidity squeeze led to a pile-up at wholesale markets, leading to a sharp decline in the Wholesale Price Index (WPI) of perishables such as fruits and vegetables in the immediate aftermath of demonetisation. By turning farm markets into buyers’ markets, demonetisation may have also contributed to the decline in prices of pulses.

Two wheelers & Four Wheelers- Rural consumer sentiment too took a hit, with domestic sales of two-wheelers plunging sharply. Car sales also declined but the decline was less severe than in the case of two-wheelers.

New investment –proposals worth Rs.1.25 trillion were observed during the quarter ended December 2016. This is low compared to the average Rs.2.36 trillion worth of new investments seen per quarter in the preceding nine quarters of the Modi government.




Source Hindustan Times

Data suggests that demonetisation has hit the pace of announcement of new investment proposals during the quarter ended December 2016. 227 new investment proposals worth Rs.818 billion were announced during this quarter till November 8. In comparison, only 177 investment proposals worth Rs.437 billion were made between November 9 and December 31, 2016.

Thus demonetization had both hits and misses on the Indian economy but still its long journey, as many more goal posts yet needs to be achieved.


Hugo Erken RaboResearch Global Economics & Markets

Follow me at twitter – @RhizKris

Demonetisation Impact on Industries

The eve of 8th November, 2016 would be treated as the historic day in the Indian Economic history, Prime Minister of India Mr. Narendra Modi through his address to the Nation announced that INR 500 and INR 1000 currency notes would no longer be legal tender money from that midnight, eliminating nearly 86% of the currency in circulation, creating a huge cash crunch in the economy.

The announcement was unexpected and population of 1.34 billion was given time till 30th December, 2016 to deposit old currency and simultaneously get the new currency in cash up to INR 4000. These limits of depositing and withdrawal were regularly revised as per the requirement by the monetary authority.

The majority of the people thought public in India will revolt on this and there would be agitations. But there was no such upheaval and people accepted the move willingly as the intention behind this move was to get the black money out in the circulation, lowering on the real estate prices and it would be India’s biggest move against shadow currency. It is too early to comment on the success or failure of the intentions, but we can still observe the impact of it on the various industries in India. Following are the industrial statistical facts related to demonetization:

Automobile sales in India fell 18.66% in December 2016, the steepest in 16 years post demonetization. “Automakers sold 12,21,929 vehicles – passenger and commercial vehicles as well as two and three-wheeler – in the December month in India,” according to data from industry body Society of Indian Automobile Manufacturers(SIAM). The drop was the steepest since December 2000, when it was 21.81%, said Vishnu Mathur, Director-General of SIAM.

According to data made available by Knight Frank India, the year 2008 saw sales volumes going down by 27%, indicating negative growth. The year 2016 has also projected negative growth of -9%. In the fourth quarter, after demonetization, sales volumes have dropped by 44% and new launches have fallen by a massive 61% year-on-year during the same period. Had it not been for demonetization, property markets would have actually fared much better.

Counterpoint Research data showed that 25% of the 118 million smart phones shipped in India this year were 3G and 2G devices. About four to five million of this shipment is expected to still be unsold. At an average sale price of US$ 50, this inventory could be worth INR 1,700 crore, the research house said.
Industry insiders and market watchers said that local players such as Micromax, Intex, Lava and Karbonn would find it tough to liquidate 3G-phones at a discount, as 4G phones are already available at affordable prices, unless manufacturers take to deep discounting and absorb the losses.

Source: National Horticulture Board; Negative values indicate rise in prices

The price of peas dropped between 15% and 20%. The crash in prices was also due to oversupply, the data shows. While the prices of tomatoes (hybrid variety) fell by 55%-85%, the supply was double and even triple the previous year in parts of India, such as Ahmedabad, Kolkata and Hyderabad, according to data from the National Horticulture Board.

Mobile wallets companies have turned out to be the single largest beneficiary of demonetization. Shopkeepers, vegetable sellers, petrol pumps and even sex workers lapped it up. One of the company – Paytm’s traffic increased by 435%, app downloads grew 200%, and there was 250% rise in overall transactions and transaction value. The value of mobile wallet transactions did not increase. In November, 2016 according to SBI Research, transaction value was down to INR 35,240 crore, lowest since February 2017 as more people bought low-ticket items. Until December 2013, INR 18,130 crore worth of card transactions had taken place.

The above statistical figures are considering the impact on the industries up till three-four months of demonetization. Hoping things turn in favour in future!!!!
* Source of the statistical figures Economic Times

Follow me at twitter – @RhizKris

Changing Trends from Graduate to an Employable Graduate

Over the past two decades the trends have been changing at very swift pace. From local area shopping to mall culture, from landline phone to smart phone, from playing galli cricket to play station and list goes on. Needs, preference, taste, technology and many other factors are responsible for these changes.
As the society needs are changing so is the eligibility to become employable is changing. Two decades before it was the trend of graduate with MBA from top B school and the new world of opportunities would open for an individual.
Now, the trend is changing firms are hiring the graduate with the professional degree provided he has command over his employable skill sets. Organizations are now looking for the professional as well as soft skills. These soft skills include the ability to communicate (oral/written), manage –team, time, career, clients (inside/outside organization), leadership, entrepreneurial and critical thinking and problem solving.
Communication is being preferred most because it is important for the person to express his ability and desire in the professional manner. This improves the workers productivity, efficiency and overall work environment in the organization.
An individual in the organization succeed more if he/she has the ability to work in a team rather than an individual performer. Fresh graduates are expected to manage time efficiently and effectively as well as interacting with inside and outside customers of the organization professionally.
Management is doing things right; leadership is doing the right things. Leadership is the other skill set which organization look for. Whether the individual in any situation can lead or they are mere followers who just obey orders. Leading skills can be learnt and improved if worked upon regularly.
Entrepreneurship is the buzz word around these days. Flipkart, Ola, Paytm, Oyo rooms are the few start ups which has made the benchmark in the Indian economy. These organizations have proved themselves as the real trend setters by not only generating the new job opportunities but changing trends in shopping, travelling and staying. One of the traits of the entrepreneur is to ability thinking differently in the given situation and delivers the result.
Ability to think critically and analytical makes the individual to look at the situation from various aspects and be able to suggest optimum solutions for the situation.
As per the industry survey most of the Indian graduate students are professionally well qualified but they are lagging way behind in the soft skills which the core for becoming an “Employable Graduate”.

Active Listening– Key to become a powerful communicator


This gallery contains 2 photos.

The most basic and powerful way to connect to another person is to listen.  Just listen. Perhaps the most important thing we ever give each other is our attention.                         … Continue reading

Stress Management

“Stress is a negative physical/emotional/nervous system response to feeling in some way overwhelmed. It is usually caused when the perceived demands placed upon us appear to outweigh our ability to cope”.

Stress doesn’t just affect our mental state and mood; it affects our physical health as well. When we are much stressed, a hormone called cortisol is released into our bloodstream, suppressing the functioning of our immune, digestive and reproductive systems.

Stress impacts our

Reasons for the stress during exams

  • Inadequate preparation- One of the most important factors that cause exam stress is lack of preparation and planning. It is generally observed that students start their preparation for exams as soon as they get their exam time table.
  • Parental expectations- Most parent’s want that their child should come out with flying colors in all the college exams. However, all students are not equally talented and this limits their ability to perform well in the exam.
  • Competition from peers- There is cut throat competition these days among students in colleges, when it comes to their academic performance. It builds up a lot of pressure that leads to stress especially in mediocre students as they associate it mostly with the fear of rejection.
  • Inability to handle academic pressure- Most students choose the course of study as per their grades, peer pressure and guidance given by elders. It is rare that this decision is based on the skills and abilities of a student. There are many cases where students choose a course work really hard but are unable to get good grades just because it’s not the right field for them as per their abilities and this leads to immense stress in students.
  • High aspirations- Keeping too high aspiration also leads to stress.

Managing Stress

  • Mental Alertness- Keeping your mental state healthy is the best way to cope the stress. This can be achieved by controlling your thoughts by not going into the negative thought process.Ensure proper sleep-Regular and proper sleep will not only relax the physical and mental body but will also help to recharge the body which in turn enhances to learn and understand the subject efficiently and effectively.
  • Adequate diet- Eating healthy and fibre rich natural food like fruits and vegetables enhances ones energy level and ensures good digestion.
  • Keep revision as practice- Prepare the subject and revise as much as possible, as “REVISION ENSURE DIVISION”.
  • Talk it outFeeling stressed talk with your parents, near-ones, teachers, friends, elder siblings and release it.
  • Breathing Exercise- Take deep breathe for ten minutes, this soothes and relaxes the body and mind immediately.
  • Physical Exercise- Doing exercise with head, neck, shoulders, hand and feet also help in relaxing.
  • Practice thought control- Check for the thoughts which causes stress. Then try to include normal thinking with stressful thought. In this way, you can interrupt the stressful thoughts while allowing a continuing flow of healthy thinking. Thought interruption is checking the thought and trying to stop at the basic level and then last is thought substitution i.e. replace the negative thought with the positive emotions.

                           “Perceive exams as beginning of the new journey and not the end”