“Many a small thing has been made large by the right kind of advertising.” –Mark Twain
When we read the word traditional advertising, we think of advertising through print media, radio/ television broadcast and outdoor billboards, as digital advertising is the modern style of advertising.
Digital advertising, also called Internet advertising (“Internet marketing”) is when businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.
Few styles of digital advertisings are:
Pay-Per-Click Advertising-This is probably the most effective form of digital advertising, making it the number one choice. Pay-per-click advertising (or PPC) allows you to target your audience based on demographics such as age, location, etc., and you only pay for ads that are clicked on (hence the name). promote social media post- promote your social media posts that you publish on your social accounts. This includes posts on LinkedIn, Facebook, and Twitter to name the largest.
Content Advertising-Content advertising is a form of content marketing which places unique, quality, informative content on paid content advertising platforms. Aim is to engage consumers with useful, relevant information that will expand their knowledge of a product or service and motivate themto share this content with others. The most popular form of content marketing is blogging, but other methods include videos, podcasts, social media posts, e-newsletters, photos and graphics, and news article.
Banner Advertising- Banner advertising/ display advertising refers to the use of a rectangular graphic display that stretches across the top, bottom or sides of a website. The former type of banner advertisement is called a leader board, while the latter is called a skyscraper and is positions on a web page’s sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising.
These traditional forms of advertising like display advertising are meant to disrupt the reading experience and invite a user to click on the banner and exit the website to read about the advertiser’s offer on the advertiser’s website. Instead, a native advertising is meant to fit within the reading experience the user has chosen to visit.
Native advertising -is a form of advertising out of content advertising, where the ads are designed to fit the function and format of the web page or mobile page that it lives on. The advertisement is not displayed separately but seems to be the part of the web page and does not hampers the reader’s reading. Facebook did it with Netflix. Print media is also roping in native advertisement.